Heineken wanted a unifying and engaging event to deliver the sales and marketing strategy for each of their brands, within a framework that also cascaded corporate objectives and motivated the sales force.

In order to really connected with their audience, the presenters worked without lecterns, using comfort monitors, on site training and a whole heap of trust to deliver the most up-beat presentations, brand launches and keynote messages.

Supported by stunning wide screen AV and ambitious technical production the presenters made an outstanding impact receving excellent delegate feedback.